Dein persönlicher KI-Karriere-Agent
Managing EMEA trade marketing budget and key account activations for Altra. Retailer activation plan development and performance tracking required. Mental, physical, and financial well-being support.
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Anforderungen
- Strong understanding of wholesale retail environments
- Understanding of trade marketing's role in driving sell-through
- Deep knowledge of retail marketing best practices
- Knowledge of shopper marketing principles
- Knowledge of point-of-sale activation
- Experience developing retail marketing toolkits
- Experience with physical retail channels
- Experience with digital retail channels
- Understanding of visual merchandising principles
- Understanding of brand presentation influence on shopper behaviour
- Ability to build compelling retailer activation plans
- Alignment of marketing investment with commercial objectives
- Strong understanding of retailer marketing channels
- Understanding of POS marketing channels
- Understanding of window marketing channels
- Understanding of shop-in-shop marketing channels
- Understanding of retailer website marketing channels
- Understanding of digital banner marketing channels
- Understanding of sales support material marketing channels
- Excellent project management skills
- Ability to manage multiple markets simultaneously
- Ability to manage multiple retailers simultaneously
- Ability to manage multiple stakeholders simultaneously
- Strong budget management skills
- Strong reporting skills
- Excellent communication capabilities
- Excellent stakeholder management capabilities
- Analytical mindset
- Ability to evaluate campaign effectiveness
- Ability to identify optimisation opportunities
Aufgaben
- Manage Altra's EMEA trade marketing budget and investment plans
- Partner with regional sales teams to allocate resources
- Directly manage marketing activities with key accounts
- Develop retailer activation plans for sell-in and sell-through
- Track performance of trade marketing investments
- Lead development and deployment of retail marketing toolkits
- Collaborate with Global Marketing to adapt assets
- Work with partners to develop retail marketing solutions
- Manage retail assets including windows, POS, and digital content
- Elevate in-store and online brand presentation
- Support execution of retail marketing activities
- Develop retailer education and sales support materials
Berufserfahrung
Ausbildung
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Benefits
- Mental well-being support
- Physical well-being support
- Financial well-being support
- Comprehensive benefits package
Von Nejo automatisch aufbereitet
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