Kranus Health GmbH
Growth & Performance Marketing Manager (m/w/x)
Vollzeitmit HomeofficeBerufserfahren
München
Neuer Job?Nejo!
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TETemedica
B2C Growth & Engagement Marketing Manager (m/w/x)
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Driving B2C user acquisition and engagement for digital health apps. Hands-on paid acquisition, attribution modeling, and tactic testing experience required. Work from anywhere in Germany, 150€ monthly subsidy.
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Anforderungen
- Proven B2C acquisition/growth experience for digital products/apps
- Hands-on work with paid engines
- Hands-on work with attribution modeling
- Hands-on work with structured tactic testing
- Working understanding of organic growth channels
- Understanding of ASO
- Understanding of organic social
- Understanding of community growth channels
- Experience in engagement marketing
- Experience in lifecycle marketing
- Understanding of in-product engagement
- Strong analytical thinking
- Strong systems thinking
- Track record of automating recurring reporting
- Track record of connecting fragmented data sources
- Comfort owning funnel end to end
- Fluent in English
- Fluent in German
- Experience in industries beyond app & healthcare/lifestyle
- Experience in ecommerce or travel industries
- Hands-on experience with Customer.io
- Hands-on experience with Adjust
- Hands-on experience with comparable CDP platforms
- Hands-on experience with comparable attribution platforms
- Experience working in a scale up team structure
- Experience working in a fast changing team structure
- Experience with internationalization
- Experience running acquisition across multiple markets
- Experience running engagement across multiple markets
- Experience running acquisition across multiple languages
- Experience running engagement across multiple languages
- Experience adapting strategy for diverse target groups
- Experience operating in a regulated industry
- Experience in healthcare industry
- Experience in finance industry
Aufgaben
- Own the full B2C funnel from acquisition through engagement
- Own paid acquisition strategy and execution across app marketing channels
- Manage acquisition budget across channels and reallocate based on performance
- Build, run, and interpret attribution models to understand quality user drivers
- Design and run structured tactic tests with clear hypotheses and readouts
- Grow organic acquisition alongside paid, including ASO, organic social, and community channels
- Set up and monitor dashboards connecting spend to downstream engagement outcomes
- Stay close to platform changes and adjust strategy proactively
- Own lifecycle and engagement strategy for users inside the product
- Build and manage CRM journeys across push, in app, and email
- Build connective tissue between acquisition and engagement for informed user engagement
- Work closely with Product to shape in-app engagement mechanics
- Define and track activation and retention metrics
- Apply systems thinking to connect acquisition and engagement data across tools
- Identify and fix tooling, tracking, or process gaps
- Keep the acquisition to engagement data pipeline reliable and self-serve
Berufserfahrung
ca. 1 - 4 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – fließend
Deutsch – fließend
Tools & Technologien
Customer.ioAdjustCDP platformsattribution platforms
Benefits
Sonstige Zulagen
- 150€ monthly subsidiary
Betriebliche Altersvorsorge
- Company pension scheme
Flexibles Arbeiten
- Hybrid-work policy
- Work from anywhere within Germany
Team Events & Ausflüge
- Company off-sites
- Kick-offs
Moderne Technikausstattung
- State-of-the-art devices
Snacks & Getränke
- Caffeine supply
Gratis oder Vergünstigte Mahlzeiten
- Vitamin supply
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Temedica erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei TemedicaÜber das Unternehmen
TE
HealthcareMünchen
Temedica is a digital health company that turns real-world data into actionable insights, empowering life sciences companies to improve health outcomes.
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