Antech Lab Germany GmbH
Senior Manager, Product Commercialisation - Reference Laboratory (m/w/x)
Vollzeitnur vor OrtSenior
Viernheim
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BEBecton, Dickinson, and Company
Cluster Marketing Manager Specimen Management GSA & CIS (m/w/x)
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Developing 1-3 year marketing strategies for specimen management solutions in GSA & CIS markets. 5-7 years medical device marketing experience required. Comprehensive Total Rewards program, reward and recognition opportunities.
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Anforderungen
- 5-7 years business/marketing experience in medical devices/life sciences
- 3 years product and/or marketing management experience
- Bachelor’s degree, MBA, or post-graduate marketing qualification
- Strong technical marketing acumen
- Team leadership experience
- Experience in large matrix organization
- Marketing strategy and execution
- Customer-centric mindset
- Omnichannel expertise
- Data-driven decision making
- Stakeholder management
- High level of collaborative communication
- Good people leadership and teamwork skills
- Results-driven, action-oriented, ownership of tasks
- Translate organizational objectives to goals and prioritize
Aufgaben
- Develop 1–3-year strategies aligned with EU priorities
- Ensure customer-centric and commercially aligned marketing execution
- Manage integrated marketing efforts across digital, CRM, events, and sales enablement channels
- Optimize budgets and messaging consistency
- Ensure launch excellence for new products
- Coordinate cross-functional teams for product launches
- Select channels for maximum launch impact
- Represent the voice of the customer for the cluster
- Gather qualitative and quantitative customer feedback
- Translate insights into actionable recommendations
- Foster a collaborative and motivated team culture
- Coach and develop marketing competencies
- Manage team performance and career development
- Develop country marketing and ASR plans aligned with EMEA strategy
- Own execution of ASR and marketing plans for growth
- Integrate market dynamics and competitive intelligence into plans
- Align with Sales, Finance, Medical Affairs, and Supply Chain
- Translate regional priorities into local campaigns
- Tailor messaging and activation strategies to local needs
- Prioritize initiatives based on commercial impact and feasibility
- Execute integrated marketing campaigns across multiple channels
- Maximize local marketing budget and demonstrate ROI
- Maintain consistent branding and localized campaign materials
- Manage campaign timelines, budgets, and performance tracking
- Define and monitor key performance indicators across the funnel
- Develop high-quality sales enablement tools
- Ensure alignment between marketing campaigns and sales activities
- Provide training and guidance to sales teams
- Implement targeted marketing strategies for key accounts
- Develop tailored content and engagement strategies for high-value customers
- Support strategic account growth through marketing initiatives
- Define and prioritize key customer segments for launches
- Define clear targeting strategies and customer profiles
- Coordinate launch readiness across functions
- Work with Market Access and Public Policy locally
- Translate global launch value propositions into local messaging
- Lead execution of launch campaigns
- Select effective channels for launch engagement
- Establish and manage structured Voice of Customer programs
- Gather insights through interviews, surveys, and analytics
- Synthesize local market insights to inform regional strategy
- Contribute to data-driven decision-making
- Build a high-performance team culture
- Create an inclusive and motivating environment
- Develop team capabilities through coaching
- Set clear objectives and performance expectations
- Conduct regular performance reviews
- Support career development through personalized plans
- Lead recruitment activities for marketing talent
- Ensure hiring decisions align with organizational needs
Berufserfahrung
5 - 7 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – verhandlungssicher
Benefits
Sonstige Vorteile
- Comprehensive Total Rewards program
- Performance-based culture
Boni & Prämien
- Reward and recognition opportunities
Attraktive Vergütung
- Competitive compensation and benefits programs
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Zur Originalanzeige bei Becton, Dickinson, and CompanyÜber das Unternehmen
BE
HealthcareHeidelberg
BD is a global medical technology company advancing the world of health by designing, engineering, manufacturing, and marketing MedTech products.
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