Dein persönlicher KI-Karriere-Agent
CRM & Engagement Marketing Manager (m/w/x)
Developing AI-powered user journeys for personalized medicine apps. 4-6 years CRM marketing experience required. 150€ monthly subsidy, home internet, and BahnCard.
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Anforderungen
- 4-6 years engagement, lifecycle, retention, or CRM marketing experience
- Hands-on CRM and lifecycle platforms experience
- Familiarity with automation, personalization, AI tools
- Strong copywriting and content creation skills
- Confident external partner management
- Strong analytical mindset
- Translate data and funnel insights into strategy
- Data-driven, structured, detail-oriented working style
- Experience in healthtech, pharma, or lifestyle industries
- Familiarity with gamification, loyalty, community programs
- Familiarity with behavioral science
- Technical fluency in APIs, integrations
- Technical fluency in HTML/CSS for email
- Technical fluency in advanced AI use cases
Aufgaben
- Develop and own engagement and lifecycle strategy
- Define goals, KPIs, and roadmaps with product and commercial teams
- Map and design end-to-end user journeys
- Evolve user journeys based on data and insights
- Lead partner strategy development and alignment workshops
- Co-create engagement programs and best practices with partners
- Plan, set up, and execute CRM campaigns
- Segment audiences and apply personalization tactics
- Maintain the campaign calendar
- Ensure campaign execution aligns with strategic priorities
- Create and manage content across all channels
- Ensure consistent tone of voice in German and English
- Use AI and automation tools to scale personalization and content creation
- Monitor engagement KPIs
- Build engagement dashboards
- Run A/B tests to improve journeys and campaigns
- Conduct cohort and funnel analysis
- Act as internal engagement consultant and knowledge hub
- Partner with customer success, product, and sales
- Provide frameworks and enablement materials to partners
- Own and optimize CRM, CDP, and engagement tech stack
- Ensure GDPR compliance across all activities
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
- 150€ monthly subsidiary
- Internet at home
- Hybrid-work policy (work from anywhere in Germany)
- 4 days per month in office
- BahnCard
- Public transport subsidy
- Kindergarden subsidy
- Paid time-off
- Workation support
- Company pension scheme (50% subsidy, capped at 90€/month)
- Company off-sites
- Company kick-offs
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Temedica erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei TemedicaÜber das Unternehmen
Temedica is a digital health company that turns real-world data into actionable insights, empowering life sciences companies to improve health outcomes.
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