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Field Marketing Manager - DACH (m/w/x)
Driving integrated marketing programs for BFSI sector software in DACH. Building programs from scratch and optimizing demand generation required. Focus on AI solutions and data-driven decision-making.
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Anforderungen
- Operational mindset and data-driven decision-making
- Excellent communication and presentation skills
- Experience communicating with cross-functional stakeholders
- Self-starter mentality and ownership
- Building programs from scratch
- Strong team player with positive attitude
- Initiative and sense of urgency
- Curiosity about emerging technologies
- Motivated to help customers adopt AI responsibly
- 7+ years B2B field marketing experience
- 7+ years B2B demand gen experience
- 7+ years B2B account-based marketing experience
- Experience with technology/software companies
- Experience marketing to banking financial services or insurance
- Experience marketing AI solutions
- Experience marketing data platform solutions
- Experience marketing cloud solutions
- Experience marketing emerging technology solutions
- Excellent communicator
- Proven track record partnering with sales management
- Proven track record partnering with sales leadership
- Excel in fast-paced, hands-on environment
- Ideation to execution experience
- Developing integrated, multi-touch marketing plans
- Experience in fast-paced, hands-on environments
- Running account-based marketing with named accounts
- Willingness to travel when required
- Ability to work independently
- Ability to work autonomously
Aufgaben
- Own DACH marketing efforts, including brand awareness, demand generation, and pipeline progression
- Deliver pipeline generation for target marketing and persona groups
- Proactively drive marketing programs with an integrated approach from planning to execution, tracking, and optimization
- Understand sales needs and ensure alignment with marketing objectives
- Define, deliver, and measure marketing programs in the region
- Drive Account-Based Marketing for top target accounts in collaboration with sales
- Ensure tight alignment to account plans and goals
- Own the end-to-end marketing plan for the DACH business
- Ensure flawless execution of prospect and customer-facing events, including tradeshows, industry events, and sales-driven events
- Provide leadership and support to the EMEA field organization
- Ensure sales, partners, and BDRs have necessary messaging, assets, and programs to drive growth
- Communicate regularly with sales leadership, field sales, partners, and BDRs to share plans, results, and insights
Berufserfahrung
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Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Siemens Industry Software GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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