FLZR GmbH
Market Manager (m/w/x)
VollzeitBefristeter Vertragnur vor OrtBerufserfahren
Stuttgart
ab 3.500 / Monat
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Defining and executing local gaming marketing strategy for the DACH market. 6+ years gaming marketing experience required. Annual marketing planning, consumer insights, and creator-led campaigns.
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Anforderungen
- 6+ years marketing experience in gaming, consumer electronics, or related industries
- Proven gaming marketing experience (brands, esports/publishers, agencies)
- Strong understanding of gaming audiences and engagement approaches
- Hands-on experience with creator/influencer-led marketing programs
- Experience leading integrated, multi-channel marketing campaigns
- Solid business acumen contributing to revenue and commercial targets
- Strong stakeholder management skills in complex, cross-functional environments
- Experience managing agencies and external partners
- Strong understanding of gaming ecosystem, community dynamics, industry trends
- Experience running big gaming events (e.g., gamescom)
- Experience in go-to-market planning for hardware or tech products
Aufgaben
- Define and execute the local Gaming Marketing strategy
- Own end-to-end marketing planning across annual and quarterly cycles
- Translate business goals into actionable marketing plans
- Act as the central Gaming Marketing lead for the DACH market
- Use market data, consumer insights, and competitive analysis to inform strategy
- Turn insights into clear audience priorities, briefs, and actions
- Monitor gaming culture, communities, and emerging behaviors to identify opportunities
- Build and strengthen long-term brand positioning through culturally relevant marketing
- Lead integrated, multi-channel campaigns across brand, performance, and digital touchpoints
- Guide creative development and storytelling for a consistent brand experience
- Apply a test-and-learn approach and optimize activity based on results
- Own the local go-to-market plan for gaming product launches
- Coordinate launch plans across Category, Sales, Retail, and agency partners
- Manage the marketing lifecycle from launch through sell-through
- Lead gaming events ranging from retail activations to large-scale programs
- Own end-to-end event delivery, including budget, logistics, and reporting
- Develop and manage relationships with gaming venues and community partners
- Plan and deliver participation at relevant DACH gaming events and activations
- Evaluate and recommend gaming sponsorship opportunities
- Lead sponsorship planning, activation, and performance tracking
- Coordinate negotiations, rights, deliverables, and approvals
- Manage relationships with partners such as Prime League
- Develop and own the DACH gaming social-channel strategy and content approach
- Lead agency partners in editorial planning, content production, and community engagement
- Turn priorities into platform-relevant, social-first content
- Plan and manage creator and influencer programs
- Monitor and optimize reach, engagement, and audience growth
- Own the gaming media strategy and campaign briefs
- Work with media agencies to define audiences and investment priorities
- Drive a performance and conversion mindset
- Monitor campaign performance and optimize investment based on KPIs
- Partner with Retail Sales, Category, and e-commerce teams
- Lead integrated planning and coordinate cross-functional stakeholders
- Manage agencies and external partners against scopes, timelines, and budgets
- Own budget planning, tracking, and financial discipline
- Define success measures for brand, campaign, and commercial performance
- Monitor and report on awareness, consideration, and revenue contribution
- Turn performance results and learnings into recommendations
Berufserfahrung
6 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – verhandlungssicher
Von Nejo automatisch aufbereitet
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