Bachmann Group
Marketing & Go-to-Market Manager HOME (m/w/x)
Vollzeitmit HomeofficeBerufserfahren
Stuttgart
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Local gaming marketing strategy for DACH region, focusing on creator-led campaigns. 6+ years gaming marketing experience required. 30 days leave, company pension, bike leasing.
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Anforderungen
- 6+ years marketing experience in gaming, consumer electronics, or related industries
- Proven gaming marketing experience (gaming brands, esports/publishers, or agencies)
- Strong understanding of gaming audiences and ability to engage them
- Hands-on experience with creator and influencer-led marketing programs
- Experience leading integrated, multi-channel marketing campaigns
- Solid business acumen contributing to revenue and commercial targets
- Strong stakeholder management skills in complex, cross-functional environments
- Experience managing agencies and external partners
- Fluency in German and English
- Strong understanding of gaming ecosystem, community dynamics, and industry trends
- Experience running large-scale gaming events (e.g., gamescom)
- Experience in go-to-market planning for hardware or tech products
Aufgaben
- Define and execute local Gaming Marketing strategy
- Own end-to-end marketing planning annually and quarterly
- Translate business goals into actionable marketing plans
- Act as the central Gaming Marketing lead for DACH
- Use data and insights to inform strategy
- Turn insights into audience priorities and briefs
- Monitor gaming culture and identify local opportunities
- Build brand positioning through culturally relevant marketing
- Lead integrated, multi-channel campaigns
- Guide creative development and storytelling
- Apply a test-and-learn approach and optimize activity
- Own local go-to-market plans for product launches
- Coordinate launch plans across multiple teams and partners
- Manage the marketing lifecycle from launch through sell-through
- Lead gaming events, from activations to large-scale programs
- Own end-to-end event delivery, including budget and reporting
- Develop relationships with gaming venues and partners
- Plan and deliver participation at DACH gaming events
- Evaluate and recommend sponsorship opportunities
- Lead sponsorship planning, activation, and tracking
- Coordinate sponsorship negotiations and approvals
- Manage relationships with leagues and organizations
- Develop and own the DACH gaming social-channel strategy
- Lead agency partners in social media activities
- Create platform-relevant, social-first content
- Plan and manage creator and influencer programs
- Monitor and optimize social media performance
- Own the gaming media strategy and campaign briefs
- Define audiences, channel roles, and investment priorities
- Drive performance mindset balancing demand and brand growth
- Monitor campaign performance and optimize investment
- Connect marketing plans with commercial priorities
- Lead integrated planning and coordinate stakeholders
- Manage agencies and external partners
- Own budget planning, tracking, and financial discipline
- Define success measures for marketing activities
- Monitor and report on campaign performance and ROI
- Turn performance results into recommendations
Berufserfahrung
6 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Deutsch – fließend
Englisch – fließend
Benefits
Mehr Urlaubstage
- 30 paid leave days
- Long-term time account
Betriebliche Altersvorsorge
- Company pension plans
Firmenfahrrad
- Bike leasing
Mentale Gesundheitsförderung
- Employee counselling programs
Gesundheits- & Fitnessangebote
- Wellness initiatives
Flexibles Arbeiten
- Flexible working hours
- Home office regulations
Mentoring & Coaching
- Global mentoring programs
Weiterbildungsangebote
- E-learning platforms
- Trainings
Gemeinnützige Ausrichtung
- Employee Impact Networks
Team Events & Ausflüge
- After-work events
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens HP erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei HPÜber das Unternehmen
HP
MarketingBöblingen
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