A11
Senior Growth Marketing Manager (m/w/x)
Vollzeitnur vor OrtSenior
Berlin
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Developing outbound sales campaigns and inbound lead generation via content, SEO, and paid media for a global business services firm. Proven track record in scaling customer acquisition and managing cross-functional teams required. Retail discounts and global DEI networks.
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Anforderungen
- Proven track record in executing high-impact marketing campaigns
- Managing cross-functional teams
- Scaling customer acquisition through innovative digital strategies
- Bachelor’s degree in marketing, business, or related field
- MBA or advanced degree is a plus, but not a must
- 7+ years of experience in growth marketing
- At least 3 years in a leadership role managing outbound sales campaigns, inbound lead generation, and digital marketing
- Proven track record in scaling customer acquisition
- Driving growth in B2B or B2C environments
- Strong understanding of sales funnels
- Strong understanding of lead scoring
- Integration of marketing automation with CRM tools
- Expertise in digital marketing channels (SEO, PPC, social media, email)
- Expertise in display advertising
- Hands-on experience with marketing analytics tools
- Hands-on experience with A/B testing
- Hands-on experience with conversion rate optimisation
- Excellent communication skills
- Excellent leadership skills
- Excellent project management skills
- Ability to inspire and manage cross-functional teams
- Fluent in German
- Professional level English language
Aufgaben
- Develop and execute targeted outbound sales campaigns
- Collaborate with the sales team on messaging and customer profiles
- Manage end-to-end outbound initiatives including email, cold calling, and direct mail
- Analyze outbound campaign performance and refine strategies
- Lead inbound lead generation through content marketing, SEO, paid media, webinars, events, and partnerships
- Develop multi-channel marketing strategies to attract and convert leads
- Oversee creation of landing pages, blog content, and resources
- Ensure lead capture, scoring, and nurturing workflows are effective
- Lead digital marketing strategy across search, social media, email, and display advertising
- Collaborate with digital marketers and agencies to optimize campaigns
- Implement data-driven strategies to increase brand awareness and traffic
- Monitor and analyze KPIs like CAC, LTV, CTR, and ROAS
- Oversee development and execution of messaging across all channels
- Partner with product development to align new products with the brand
- Collaborate with departments to maintain a cohesive brand experience
- Partner with sales to ensure marketing and sales efforts align with revenue goals
- Work with product and customer success to understand pain points and drive retention
- Lead creation of go-to-market strategies for new product launches
- Maintain understanding of competitive landscape and industry trends
- Own and manage performance metrics for all marketing campaigns
- Regularly report on progress against key growth targets
- Leverage analytics tools to track, analyze, and optimize campaign performance
- Build and maintain dashboards for customer acquisition and revenue growth
- Develop and manage the growth marketing budget
- Allocate resources efficiently across inbound and outbound channels
- Evaluate and prioritize marketing investments based on ROI
- Oversee third-party agencies, contractors, and partners to execute campaigns within budget
Berufserfahrung
7 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Deutsch – fließend
Englisch – verhandlungssicher
Tools & Technologien
HubSpotSalesforceMarketoGoogle AnalyticsTableau
Benefits
Mitarbeiterrabatte
- Retail Discounts
Mentale Gesundheitsförderung
- Health and Wellbeing support services
Sonstige Vorteile
- Global DEI networks
Lockere Unternehmenskultur
- Inclusive recruitment process
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Radius Limited erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei Radius LimitedÜber das Unternehmen
RA
ConsultingBerlin
Das Unternehmen ist einer der führenden Dienstleister auf dem Flotten- und Logistikmarkt weltweit und bietet innovative Lösungen für effizientes Flottenmanagement.
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