Shimadzu Deutschland GmbH
Growth & Performance Marketing Manager:in (m/w/x)
Vollzeitnur vor OrtBerufserfahren
Duisburg
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Global business services for fleet and connectivity products. Develop outbound sales campaigns via email, cold calling, and direct mail. Proven track record in high-impact campaigns and scaling customer acquisition required. Retail discounts, health support, DEI networks.
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Anforderungen
- Proven track record in executing high-impact marketing campaigns
- Managing cross-functional teams
- Scaling customer acquisition through innovative digital strategies
- Bachelor’s degree in marketing, business, or related field
- MBA or advanced degree is a plus
- 7+ years of experience in growth marketing
- At least 3 years in a leadership role
- Managing outbound sales campaigns
- Managing inbound lead generation
- Managing digital marketing
- Proven track record in scaling customer acquisition
- Proven track record in driving growth in B2B or B2C
- Strong understanding of sales funnels
- Strong understanding of lead scoring
- Integration of marketing automation with CRM tools
- Expertise in SEO
- Expertise in PPC
- Expertise in display advertising
- Expertise in social media marketing
- Expertise in email marketing
- Hands-on experience with marketing analytics tools
- Hands-on experience with A/B testing
- Hands-on experience with conversion rate optimisation
- Excellent communication skills
- Excellent leadership skills
- Excellent project management skills
- Ability to inspire cross-functional teams
- Ability to manage cross-functional teams
- Fluent in German
- Professional level English language
Aufgaben
- Develop and execute targeted outbound sales campaigns
- Collaborate with the sales team on messaging and customer profiles
- Manage outbound initiatives including email, cold calling, and direct mail
- Analyze campaign performance and refine strategies for conversion rates and ROI
- Lead inbound lead generation through content marketing, SEO, paid media, webinars, events, and partnerships
- Develop multi-channel strategies to attract and convert leads
- Oversee creation of landing pages, blog content, and resources
- Ensure lead capture, scoring, and nurturing workflows are effective
- Lead digital marketing strategy across search, social media, email, and display advertising
- Collaborate with digital marketers and agencies to optimize campaigns
- Implement data-driven strategies to increase brand awareness, traffic, and conversions
- Monitor and analyze KPIs such as CAC, LTV, CTR, and ROAS
- Oversee messaging development across advertising, social media, website, PR, and customer materials
- Partner with product development teams on new product alignment with brand
- Collaborate with departments to maintain cohesive brand experience across customer journey
- Partner with sales to align marketing efforts with revenue goals
- Work with product and customer success teams to understand pain points and drive retention
- Lead go-to-market strategies for new product launches and promotions
- Maintain understanding of competitive landscape and industry trends
- Own and manage performance metrics for all marketing campaigns
- Leverage analytics tools to track, analyze, and optimize campaign performance
- Build and maintain dashboards for customer acquisition, revenue growth, and channel performance
- Develop and manage the growth marketing budget
- Evaluate and prioritize marketing investments based on expected ROI
- Oversee third-party agencies, contractors, and partners to execute campaigns within budget
Berufserfahrung
7 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Deutsch – fließend
Englisch – verhandlungssicher
Tools & Technologien
HubSpotSalesforceMarketoGoogle AnalyticsTableau
Benefits
Mitarbeiterrabatte
- Retail Discounts
Mentale Gesundheitsförderung
- Health and Wellbeing support services
- Mental health support
- Neurodiversity support
Sonstige Vorteile
- DEI networks
- LGBTQ+ inclusion support
- Cultural diversity support
- Women's empowerment support
- Disability support
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Radius Limited erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei Radius LimitedÜber das Unternehmen
RA
MarketingEssen
Das Unternehmen ist einer der führenden Dienstleister auf dem Flotten- und Logistikmarkt weltweit und bietet innovative Lösungen für effizientes Flottenmanagement.
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