OpenTable
Marketing Manager (m/w/x)
Vollzeitmit HomeofficeSenior
München, Berlin
ab 70.000 - 75.000 / Jahr
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Defining and executing B2C/B2B growth strategy for German restaurant market. 7+ years brand, content, or digital marketing experience required. Company-paid therapy, Headspace subscription, and 20 days work-from-anywhere.
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Anforderungen
- 7+ years hands-on experience in brand, content, or digital marketing
- Proven track record of building and executing social media strategies
- Strong analytical capabilities leveraging data and marketing platforms
- Success in cross-functional stakeholder management
- Complex project execution
- Bachelor's degree or equivalent practical experience
- Prior marketing experience in hospitality, lifestyle, or technology sectors
- Deep understanding of German restaurant industry
- Deep understanding of broader hospitality landscape
- Expertise in building brand partnership strategies
- Ability to leverage artificial intelligence platforms
- Strong adaptability and self-motivation
- Ability to thrive in dynamic, entrepreneurial environment
Aufgaben
- Define and execute B2C and B2B growth strategy for Germany
- Drive brand awareness and customer acquisition with a localized approach
- Partner with regional marketing leadership and global channel owners
- Manage localized consumer content and campaigns lifecycle
- Develop organic social strategy and influencer programs
- Oversee local media productions and local partnerships
- Execute paid media campaigns for customer acquisition and engagement
- Direct cross-channel marketing efforts with channel owners
- Ensure unified and high-performing strategy across SEO, Email, and Performance Marketing
- Drive targeted business-to-business initiatives and events
- Expand market presence through local partnerships
- Establish testing strategies for campaign optimization
- Leverage data to track campaign performance and inform recommendations
- Collaborate with sales, account management, and public relations
- Ensure deliverables meet brand guidelines and quality standards with external agencies
Berufserfahrung
7 Jahre
Ausbildung
Bachelor-Abschluss
Sprachen
Deutsch – fließend
Englisch – verhandlungssicher
Tools & Technologien
marketing platformsbusiness intelligence toolsartificial intelligence platforms
Benefits
Mehr Urlaubstage
- Time off for birthday
- Annual company-wide week off
Flexibles Arbeiten
- Work from anywhere (20 days/year)
Mentale Gesundheitsförderung
- Company-paid therapy sessions
- Company-paid Headspace subscription
Großzügige Elternzeit
- Paid parental leave
Gemeinnützige Ausrichtung
- Paid volunteer time
Sonstige Zulagen
- Development Dollars
Karriere- und Weiterentwicklung
- Leadership development
Weiterbildungsangebote
- Access to e-learnings
Mitarbeiterrabatte
- Travel discounts
Sonstige Vorteile
- Employee Resource Groups
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens OpenTable erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei OpenTableÜber das Unternehmen
OP
HospitalityBerlin
OpenTable is an industry leader in restaurant technology, helping restaurants thrive through innovative solutions and a focus on hospitality.
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