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(Senior) Field Marketing Manager (m/w/x)
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Developing integrated campaigns for DACH Enterprise and Mid-Market segments across ABM, paid media, and events. Strong B2B SaaS demand generation experience required. Focus on account-based marketing and pipeline generation.
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Anforderungen
- Strong B2B SaaS demand generation experience
- Clear understanding of ABM
- Ability to turn DACH GTM priorities into focused campaigns
- Demand generation, growth marketing, or B2B marketing experience
- SaaS or technology industry experience
- Experience building and running multi-channel demand generation campaigns
- Experience with Enterprise and/or Mid-Market audiences
- Strong understanding of ABM
- Experience with target account planning
- Experience with sales alignment
- Experience with campaign orchestration
- Experience with account progression
- Experience working closely with SDRs, AEs, Sales Leadership, RevOps, and Marketing teams
- Track record of driving qualified pipeline and revenue impact
- Experience managing campaign budgets
- Experience optimising spend based on performance
- Strong understanding of paid media channels
- Strong understanding of events channels
- Strong understanding of webinars channels
- Strong understanding of email channels
- Strong understanding of content channels
- Strong understanding of direct mail channels
- Strong understanding of outbound support channels
- Strong understanding of ABM channels
Aufgaben
- Own and evolve demand generation strategy for DACH Enterprise and Mid-Market segments
- Build integrated campaigns across ABM, paid media, 1P events, webinars, content, email, direct mail, and outbound support
- Translate DACH GTM priorities into clear campaign plans aligned to ICPs, personas, buying stages, and pipeline goals
- Define programs for priority Enterprise and Mid-Market accounts, industries, buyer groups, and use cases
- Identify growth opportunities across DACH accounts, verticals, regions, and channels
- Balance scalable demand creation with focused account-based activity
- Work with DACH SDRs and AEs to align campaigns to target accounts, outbound plays, pipeline gaps, and live opportunities
- Build ABM plays for priority Enterprise and Mid-Market accounts, including messaging, offers, events, sales enablement, and account progression
- Partner with DACH Sales Leadership to forecast, track, and optimise pipeline coverage
- Ensure campaigns support both new pipeline creation and pipeline acceleration
- Gather feedback from SDRs and AEs to improve targeting, messaging, lead quality, and conversion
- Create clear campaign briefs, talk tracks, and follow-up motions for sales teams
- Plan, launch, and optimise multi-channel demand generation campaigns for DACH Enterprise and Mid-Market audience
- Coordinate with Paid Media, Content, PMM, Web, Brand, and Events to deliver joined-up programs
- Own campaign objectives, audience strategy, channel mix, budget, timelines, and success metrics
- Ensure messaging, creative, and offers are relevant to senior buyers, buying committees, and account needs
- Support campaign execution across channels
- Manage performance against MQL, SQL, pipeline, revenue, and account engagement targets
- Own DACH Enterprise and Mid-Market demand generation budget allocation
- Track spend, performance, ROI, CAC efficiency, pipeline contribution, and account engagement
- Analyse campaign and funnel performance to identify areas for improvement
- Partner with RevOps to ensure campaign tracking, attribution, CRM data, and reporting are accurate
- Build regular reporting connecting DACH activity to pipeline and revenue outcomes
- Use performance data to improve targeting, messaging, channel mix, conversion rates, and sales follow-up
- Partner with PMM to shape messaging, personas, positioning, and DACH campaign narratives
- Work with Content and Brand to develop relevant assets, thought leadership, and campaign creative
- Partner with Paid Media and Web teams to improve acquisition, landing pages, conversion paths, and campaign journeys
- Work with RevOps to improve attribution, reporting, lead management, and funnel visibility
- Act as a strategic partner to Marketing and DACH Sales stakeholders
Berufserfahrung
5 - 7 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – verhandlungssicher
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Nejo hat diesen Job automatisch von der Website des Unternehmens Cognism erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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Cognism is the leading provider of European B2B data and sales intelligence, helping businesses connect with decision-makers faster.
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