Mendix
Field Marketing Manager (m/w/x)
VollzeitRemoteSenior
Berlin, Köln, Frankfurt am Main, Hamburg, Hannover, Leipzig, München, Nürnberg, Stuttgart
ab 69.900 - 115.500 / Jahr
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Nejo KI-Zusammenfassung
Driving DACH pipeline generation and ARR growth for a human risk management platform. Building and running connected inbound/outbound campaigns with SDR/BDR teams required. Flexible hours, 33 vacation days, corporate discounts.
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Anforderungen
- 7+ years B2B field marketing, demand generation, growth marketing or similar
- Proven track record generating pipeline and revenue impact
- Owning regional go-to-market strategy and planning
- Managing and allocating marketing budget
- Strong understanding of B2B buyer journeys, demand generation, and Marketing/SDR/Sales relationship
- Strong analytical skills for funnel performance and decisions
- Cross-functional experience with Sales, RevOps, Product Marketing, Demand Gen
- Confidence presenting strategy to senior stakeholders
- Experience in B2B SaaS, cybersecurity or complex B2B sales environment preferred
- Deep understanding of DACH market, buyer behaviour, business culture
- Fluent German and English
- Comfortable using AI tools to improve work
- Experience with ABM concepts (account tiering, personalization, intent targeting)
- Marketing into cybersecurity, public sector or regulated industries in DACH
Aufgaben
- Own the DACH marketing strategy for pipeline generation and ARR growth
- Build and run connected inbound and outbound campaigns
- Own the regional outbound engine with SDR/BDR teams
- Build inbound programs across content, SEO, and paid channels
- Partner with Sales to define target accounts
- Use data to prioritize marketing focus
- Test new approaches like multi-threading and intent-led campaigns
- Optimize messaging, channels, and campaigns based on performance
- Act as the regional marketing owner for DACH
- Own the DACH marketing budget and investment decisions
- Move budget towards effective channels and activities
- Use events strategically as part of a broader growth strategy
- Partner with Growth Marketing on paid programs
- Work with Customer Marketing to develop customer references and case studies
- Align marketing activity with commercial priorities with Sales and SDR/BDR leadership
- Partner with Product Marketing to localize global campaigns for DACH
- Work with RevOps to ensure campaign data visibility
- Own reporting on regional pipeline, account engagement, and revenue
- Set regional targets and forecast performance
- Review performance with Sales and Marketing leadership
- Take a test-and-learn approach to marketing experiments
- Use AI tools to improve work efficiency
Berufserfahrung
7 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Deutsch – fließend
Englisch – fließend
Tools & Technologien
AI
Benefits
Flexibles Arbeiten
- Flexible hours
Mehr Urlaubstage
- 33 vacation days
Mentale Gesundheitsförderung
- Access to Open Up
Mitarbeiterrabatte
- Corporate discounts
Team Events & Ausflüge
- Virtual events
- Collaborative team activities
- Local meet-ups
Moderne Technikausstattung
- Tech equipment
Boni & Prämien
- Referral bonuses
Lockere Unternehmenskultur
- Dog-friendly HQ
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens SoSafe erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei SoSafeÜber das Unternehmen
SO
SecurityKöln
The company aims to be the leading human risk management provider in Europe, focusing on cybersecurity and data protection training.
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