Suntory Global Spirits
Brand Manager - House of Suntory (m/w/x)
Vollzeitnur vor OrtBerufserfahren
Frankfurt am Main
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SUSuntory Global Spirits
Social & Digital Brand Manager (m/w/x)
VollzeitVor OrtSenior
AI/ML
Nejo KI-Zusammenfassung
Shaping social strategy for premium spirits brands, translating objectives into platform and content plans. Deep social media knowledge and ability to move from strategy to execution required. Relocation and immigration support offered.
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Anforderungen
- Career built around brands, consumers, digital communication
- Ability to move from strategy to execution
- Hands-on experience developing Social Media strategies
- Hands-on experience implementing Social Media strategies
- Deep knowledge of Social Media
- Deep knowledge of Content Strategy
- Deep knowledge of Influencer & Creator Marketing
- Experience with lifestyle categories
- Experience with premium categories
- Experience with FMCG categories
- Experience with beverages categories
- Experience with beauty categories
- Experience with fashion categories
- Experience with other brand-led categories
- Understanding of Instagram platform
- Understanding of TikTok platform
- Understanding of YouTube platform
- Understanding of Meta platform
- Understanding of other relevant platforms
- Experience developing Always-on content
- Experience developing campaign content
- Track record working with Social agencies
- Track record leading Social agencies
- Track record working with Influencer agencies
- Track record leading Influencer agencies
- Track record working with Content agencies
- Track record leading Content agencies
- Track record working with Creative agencies
- Track record leading Creative agencies
- Solid knowledge of Paid Social
- Solid knowledge of Digital Media
- Solid knowledge of Programmatic
- Technical understanding for campaign setups
- Technical understanding for tracking optimisation
- Practical experience with Business Manager
- Practical experience with Website
- Practical experience with CRM
- Practical experience with First-Party Data topics
- Real experience using AI tools in marketing
- Experience managing budgets
- Strong analytical skills
- Good feel for numbers
- Good understanding of privacy
- Good understanding of platform rules
- Good understanding of brand safety
- Good understanding of creator disclosures
- Good understanding of usage rights
- Deepest expertise in Social Marketing
- Deepest expertise in Content Marketing
- Deepest expertise in Influencer Marketing
Aufgaben
- Shape Social strategy for Lifestyle and Premium brands
- Translate brand objectives into platform and content plans
- Define Social's role across the consumer journey
- Set platform direction based on audience behavior and brand needs
- Build distinctive and consistent Social presences
- Track culture, communities, and platform trends
- Use Social Listening to identify opportunities
- Define Social KPIs, Test & Learn approaches, and Community Management standards
- Turn brand positioning, campaign ideas, and audience insights into engaging content
- Develop Content Strategies and Territories
- Define the right mix of Brand, Creator, and Community Content
- Create actionable agency briefs
- Review concepts, scripts, visuals, videos, and copy
- Ensure content is platform-native and adapted for audiences and platforms
- Lead asset production, adaptation, approval, and distribution
- Protect brand consistency and creative quality
- Build and manage Influencer and Creator strategy
- Define the role of creators within brand and Social strategy
- Build the right mix of long-term relationships, ambassadors, and specialist creators
- Set creator selection criteria
- Lead Influencer agency
- Develop creator briefs
- Review creator concepts and content
- Manage licensing, usage rights, Paid Amplification, and contracts
- Ensure consumer experience continues beyond the feed
- Support brand websites and landing pages
- Connect Social and Influencer activity with digital journeys
- Define requirements for content, UX, tracking, and conversion
- Contribute to CRM and First-Party Data initiatives
- Explore practical AI applications across various functions
- Test new tools and identify useful applications
- Ensure responsible use of AI regarding privacy and copyright
- Translate brand and business objectives into Social, Content, and Influencer KPIs
- Build clear reporting and measurement approaches
- Analyze content, creator, campaign, and platform performance
- Combine performance data with community and consumer feedback
- Understand what is driving brand impact beyond vanity metrics
- Turn learnings into clear changes for future briefs and campaigns
- Run performance and learning reviews with agencies and stakeholders
Berufserfahrung
5 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – verhandlungssicher
Deutsch – verhandlungssicher
Tools & Technologien
InstagramTikTokYouTubeMetaBusiness ManagerWebsiteCRMAI tools
Benefits
Sonstige Zulagen
- Relocation assistance may be offered
Sonstige Vorteile
- Immigration support may be offered
- Tax compliance support may be offered
- Equal employment opportunity
Lockere Unternehmenskultur
- Diverse and inclusive environment
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Suntory Global Spirits erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei Suntory Global SpiritsÜber das Unternehmen
SU
FoodFrankfurt am Main
Suntory Global Spirits ist ein weltweit führendes Unternehmen im Bereich der Premium-Spirituosen mit beliebten Kultmarken, die auf mehr als 200 Jahren Tradition und Handwerkskunst basieren.
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