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Team Lead Media Relations & Media Relations Lead to Managing Board Member (m/w/x)
External media engagement for Siemens' B EA EP unit, managing positioning for President Peter Koerte. Team leadership and development experience required. Hybrid work, continuous learning opportunities.
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Anforderungen
- University degree or equivalent experience in communications, journalism, business administration, engineering, technology management, or related field
- Additional training in communications or media relations is an advantage
- Many years of professional experience in media relations, corporate communications, or journalism
- Strong track record in business media and specialist trade media
- Proven experience leading teams or complex cross-functional projects
- Guiding experts, aligning priorities, and enabling high performance in international environment
- Proven track record building, coaching, and developing high-performing teams
- Fostering collaboration in complex global and matrixed environments
- Deep understanding of B2B technology fields (electrification, automation, buildings, digitalization, AI)
- Ability to quickly grasp technical and strategic topics
- Ability to turn technical and strategic topics into relevant stories
- Strong editorial judgment and messaging skills
- Ability to develop narratives connecting Siemens' automation portfolio to customer needs, market trends, and industrial transformation
- Strong business savvy
- Understanding of communications' contribution to reputation, customer engagement, and commercial success in B2B technology markets
- Excellent planning and prioritization skills
- Ability to manage topic pipelines, media opportunities, launches, events, and issues in fast-moving environment
- Confident stakeholder management skills
- Ability to advise senior business leaders
- Ability to support Managing Board-level media positioning
- Ability to align diverse internal perspectives
- Ability to collaborate effectively across global, regional, and local teams
- Proven experience positioning senior executives across business, technology, or strategy topics
- Experience positioning senior executives including AI is ideal
- Experience with digital and social media channels as part of integrated media strategies
- Familiarity with AI-enabled tools for monitoring, analysis, content development, or workflow optimization is an advantage
- Data literacy
- Experience using media monitoring, analytics, and reporting to evaluate performance, find opportunities, and support evidence-based decision-making
- Sound judgment in handling sensitive information, reputational topics, and critical situations
- Strong commitment to ethics, compliance, and accuracy
- Collaborative, resilient, and proactive way of working
- Ability to focus, make sound decisions under time pressure, and deliver high-quality results in a matrixed global organization
- Excellent written and spoken English skills
- Excellent written and spoken German skills
- Additional languages are an advantage for international media and business environment
Aufgaben
- Lead external media engagement for the B EA EP unit
- Manage media positioning for President Peter Koerte
- Lead and develop the Media Relations B EA EP team
- Foster team collaboration, accountability, and development
- Ensure clarity of roles and high-quality execution
- Develop and implement media strategies for the B EA EP unit
- Create communication plans aligned with business priorities
- Build and maintain relationships with leading business media
- Cultivate relationships with specialist trade media
- Translate complex automation topics into compelling narratives
- Develop press materials, briefings, and story angles
- Drive media positioning for Peter Koerte's roles
- Serve as central media relations interface
- Coordinate and consolidate media opportunities and briefings
- Prepare for interviews
- Develop proactive media narratives
- Position the President as a business, technology, and strategy leader
- Advise business partners on media opportunities
- Advise stakeholders on messaging and positioning
- Advise on reputational risks and issue management
- Use insights and analysis to improve media impact
- Optimize topic relevance and resource prioritization
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
- Hybrid work model
- Permanent position
- Opportunities for continuous learning
- Professional development opportunities
- Culture valuing innovation
- Culture valuing collaboration
- Culture valuing diversity
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