UNION TANK Eckstein GmbH & Co. KG
Marketing Project Manager (m/w/x)
VollzeitBefristeter Vertragmit HomeofficeBerufserfahren
Kleinostheim
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UNUNION TANK Eckstein GmbH & Co. KG
Team Leader Marketing Content Factory (m/w/x)
Vollzeitmit HomeofficeSenior
AI/ML
Nejo KI-Zusammenfassung
Leading rebranding content and communication across EMEA for a mobility provider. Several years of leadership experience in B2B marketing content required. Flexible working hours, mobile working, and €50 monthly City Card top-up.
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Anforderungen
- Degree in Marketing, Communications, Media, Business Administration or comparable qualification
- Several years leadership experience in marketing content, brand or communications, ideally B2B
- Proven ability to develop and raise team performance
- Hands-on experience with rebranding or brand architecture projects
- Experience in complex corporate environments with multiple entities, countries, stakeholders
- Proven experience building and growing organic social media channels
- Focus on measurable performance in social media
- Strong editorial judgement and excellent copywriting skills
- Experience in PR, media relations and commercial content
- Experience selecting and managing agencies and freelancers
- Experience with pitches, briefing, quality management and budget responsibility
- Pragmatic and entrepreneurial approach
- Confident use of AI tools for content production
- Good understanding of automation platforms
- Good understanding of AI-powered image and video tools
- Excellent English skills
- Excellent German skills
- Additional language skills are an advantage
Aufgaben
- Lead content and communication for rebranding across EMEA
- Collaborate with Group teams on naming, messaging, and asset transition
- Manage organic social media presence across EMEA
- Define social media strategies, editorial calendars, and channel playbooks
- Develop commercial content with the Sales Excellence team
- Create customer success stories, testimonials, and case studies
- Produce whitepapers and lead magnets
- Develop sales enablement materials
- Establish scalable content approaches and processes
- Manage content requests, prioritization, production, and approval
- Measure content performance
- Lead visual storytelling and create engaging formats
- Develop infographics, explainer visuals, and short-form video
- Select and manage agencies and freelancers
- Lead and develop the Marketing Content team
- Improve quality, speed, and AI-supported production
- Own media relations and press releases
- Manage executive thought leadership and key events
- Connect content with paid media, SEA, and SEO activities
Berufserfahrung
ca. 4 - 6 Jahre
Ausbildung
Bachelor-Abschluss
Sprachen
Englisch – verhandlungssicher
Deutsch – verhandlungssicher
Tools & Technologien
ChatGPTClaude
Benefits
Flexibles Arbeiten
- Flexible working hours
- Mobile working
- Work from home flexibility
- On-site team work flexibility
Öffi Tickets
- Ticket Plus City Card with €50 monthly top-up
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Zur Originalanzeige bei UNION TANK Eckstein GmbH & Co. KGÜber das Unternehmen
UN
TransportationKleinostheim
The company is one of the leading mobility service providers in Europe, simplifying mobility for customers in over 40 countries.
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