willhaben
Chapter Lead Growth Marketing (m/w/x)
Vollzeitmit HomeofficeManagement
Wien
ab 3.267 - 3.954 / Monat
Neuer Job?Nejo!
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Nejo KI-Zusammenfassung
Driving user acquisition for a new printing app with AI features, targeting 10M+ downloads. 4-8 years mobile app growth marketing required. 40% home office, flexible hours, 25 days off.
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Anforderungen
- 4 to 8 years growth/performance marketing for consumer mobile apps
- Taken app from launch/near zero to meaningful scale
- Dealing with various channels (Influencer, Social Ads, AIO, referrals, PR)
- Apply growth hacks and marketing guerilla tactics
- Find and test target audiences for new app
- Solid grasp of mobile attribution and analysis
- Working knowledge of lifecycle and CRM
- Ownership and comfort with ambiguity
- Decision making with incomplete data
- Self-briefing and proactive approach
- Clear communication skills
- Close collaboration with product and engineering
- Fluent English
- German language proficiency is a plus
- Right to work in EU/Austria
- Based in Vienna or open to relocating
- Experience with referral, invite or viral loops
- Experience with creative production for short-form video ads
- Experience in the DACH market
- Some SQL or comfort with BI tools
Aufgaben
- Own the end-to-end go-to-market strategy for the new app
- Develop app positioning, launch plans, and channel strategies
- Define the path from first install to 100k users
- Build and run paid acquisition campaigns across Meta, TikTok, Apple Search Ads, and Google
- Manage paid acquisition budgets, creative testing, and CAC/payback targets
- Collaborate with UA and media design teams
- Own the direction for ad creatives and messaging
- Own the selection of target audiences
- Design onboarding, lifecycle, and CRM flows (push, email, in-app)
- Work with the CRM team to convert installs into activated, retained users
- Collaborate with PM and UI/UX designer on product marketing
- Develop referral and sharing loops
- Manage App Store optimization (ASO)
- Set up attribution and reporting (MMP, cohorts, dashboards)
- Ensure all spending and experiments are measurable
- Run a fast experiment cadence
- Decide which experiments to scale and stop
- Hire and brief freelancers and agencies as the app grows
Berufserfahrung
4 - 8 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – fließend
Deutsch – Grundkenntnisse
Tools & Technologien
Paid socialInfluencer MarketingSocial AdsAIOReferralsPRAppsFlyerAdjustSKANCRMSQLBI toolsShort-form video ads
Benefits
Flexibles Arbeiten
- 40% home office days
- Flexible hours
Mehr Urlaubstage
- Extra day off per year of service
Snacks & Getränke
- Breakfast
- Italian-style coffee
- Tea
Gratis oder Vergünstigte Mahlzeiten
- Daily lunches
Öffi Tickets
- Public transport reimbursement
Team Events & Ausflüge
- Yearly team-building events
Moderne Technikausstattung
- Company MacBook for personal use
Weiterbildungsangebote
- Weekly in-house lessons
Sonstige Vorteile
- Premium membership on Journi products
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Journi erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei JourniÜber das Unternehmen
JO
MediaWien
The company is a creative tech startup on a mission to build the world’s most-downloaded printing app, empowering users to create beautiful print products effortlessly.
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