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Developing and executing EMEA eCommerce content strategy for The North Face, including product, campaign, and editorial content. 5+ years of eCommerce content experience required. On-site gym, 50% brand discount, and subsidized canteen.
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Anforderungen
- 5+ years eCommerce Content, Digital Merchandising, Digital Marketing or related experience
- Experience in global or multi-market eCommerce environment
- Strong understanding of content strategy, digital merchandising, customer journeys, eCommerce best practices
- Experience with CMS platforms, content governance, digital content production workflows
- Knowledge of SEO principles and content performance optimization
- Strong commercial mindset balancing brand, consumer, business objectives
- Experience leveraging analytics and consumer insights for content decisions and impact measurement
- Proven ability to influence and collaborate across Merchandising, Marketing, Creative, CRM, Product, UX, external agencies
- Excellent communication, organization, project management skills
- Experience managing and developing teams
- Ability to operate effectively in fast-paced, matrixed international organization
- Fluent English, written and spoken
Aufgaben
- Own the EMEA eCommerce Content Strategy and Roadmap
- Develop and execute the eCommerce content strategy across EMEA digital channels
- Define seasonal content priorities, storytelling frameworks, and content requirements
- Lead end-to-end content planning and execution
- Plan, create, and publish product, campaign, and editorial content
- Translate commercial, merchandising, and marketing priorities into actionable content plans
- Drive cross-functional content governance
- Manage content calendars, workflows, production schedules, and governance processes
- Ensure all content is delivered on time, on brand, and aligned with business priorities
- Optimize content performance
- Leverage consumer insights, SEO best practices, site performance data, and digital merchandising principles to improve content effectiveness
- Monitor key KPIs and identify opportunities to improve engagement, conversion, and revenue contribution
- Manage content production and creative operations
- Oversee content briefing, asset creation, localization, and publication processes
- Partner with Creative, Brand, CRM, Paid Media, and external agencies for content asset delivery
- Lead and develop a team of content professionals
- Foster a culture of collaboration, accountability, and continuous improvement
- Provide coaching, prioritization, and workload management to the team
- Support innovation and digital experience enhancements
- Identify opportunities to improve the online consumer experience through new content capabilities, storytelling approaches, and platform enhancements
- Champion testing, experimentation, and process optimization across the content ecosystem
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
- On-site gym
- Health and well-being initiatives
- 50% discount on VF brands
- Subsidized canteen
- Complimentary hot drinks
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens The North Face EMEA erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei The North Face EMEAÜber das Unternehmen
The North Face is the premier exploration company in the world, founded in 1966. It enables exploration, protects wild places, and creates technically advanced products.
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