BVZH Bank Vontobel AG
Digital Marketing Manager (m/w/x)
Vollzeitnur vor OrtSenior
Zürich, Baar
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Shaping marketing for a family-owned investment firm in Switzerland, driving measurable growth through high-impact campaigns and client experiences. 8+ years B2B marketing experience with Swiss financial services knowledge required. Focus on strategic thinking and linking marketing investment to pipeline growth.
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Anforderungen
- 8+ years B2B marketing, demand generation, digital marketing, client engagement, or commercial marketing experience
- Strong understanding of Swiss financial services, asset management, or wealth management landscape
- Proven track record of strategic thinking and linking marketing investment to pipeline growth and business outcomes
- Proficient with CRM, marketing automation, campaign analytics, and performance measurement (M365, Salesforce, MC Cloud, Snowflake, Power BI)
- Strong commercial and entrepreneurial acumen
- Ability to engage credibly with sales leadership
- Excellent stakeholder management skills
- Excellent communication skills
- Excellent presentation skills
- Strong understanding of asset management markets
- Strong understanding of regulatory requirements across regional markets
- Fluent German
- Fluent English
- French is advantageous
- Talented people sought, not just CVs
- Encouraged to apply even without all listed requirements
Aufgaben
- Shape the future of marketing across Switzerland
- Turn business priorities into high-impact campaigns
- Turn business priorities into client experiences
- Turn business priorities into measurable growth
- Translate business priorities into marketing events
- Translate business priorities into data-driven marketing programs
- Drive client acquisition
- Deepen client engagement
- Accelerate pipeline growth
- Contribute to Net New Money (NNM)
- Combine commercial strategy and client journey expertise
- Combine digital marketing execution and performance analysis
- Maximize marketing's contribution to business growth
- Partner with sales and client portfolio managers
- Identify growth opportunities
- Support business objectives
- Develop market, segment and account-based marketing plans
- Translate commercial priorities into marketing programs
- Translate sales strategy into marketing programs
- Translate client needs into marketing programs
- Support NNM targets
- Translate business challenges into measurable marketing initiatives
- Support client acquisition
- Support client retention
- Support cross-selling opportunities
- Act as a trusted partner to business stakeholders
- Build strong partnerships across sales, marketing, content, communications, compliance and external agencies
- Influence senior stakeholders with evidence-based recommendations
- Influence senior stakeholders with commercial insights
- Represent the voice of the market
- Bring client feedback into planning discussions
- Bring competitive intelligence into planning discussions
- Bring emerging opportunities into planning discussions
- Plan proprietary client events
- Plan conferences
- Plan industry forums
- Plan other high-impact client engagement opportunities
- Execute proprietary client events
- Execute conferences
- Execute industry forums
- Execute other high-impact client engagement opportunities
- Own end-to-end client journeys
- Optimize end-to-end client journeys
- Design integrated, multi-channel campaigns
- Execute integrated, multi-channel campaigns
- Generate engagement
- Generate pipeline
- Generate commercial outcomes
- Identify conversion opportunities
- Remove friction points across the marketing funnel
Berufserfahrung
8 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Deutsch – fließend
Englisch – fließend
Französisch – Grundkenntnisse
Tools & Technologien
M365SalesforceMC CloudSnowflakePower BI
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Vontobel erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei VontobelÜber das Unternehmen
VO
FinancialServicesZürich
The company is a family-owned and publicly listed investment firm committed to long-term thinking and sustainability.
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