Dein persönlicher KI-Karriere-Agent
Crafting product positioning and messaging for geodata technologies. 8+ years B2B marketing experience required. Flexible working hours, bonus system.
Deine Match-Analyse
Warum dieser Job zu dir passt
Mögliche Lücken
Tipps für deine Bewerbung
Anforderungen
- Bachelor's or master's degree in Marketing, Business Administration, or related field
- 8+ years B2B marketing experience, including 2+ years Product Marketing
- Developing and executing go-to-market strategies and leading successful product launches
- Product positioning, messaging, and translating complex technologies into compelling customer value propositions
- Working closely with Product Management, Sales, and cross-functional global teams
- Analytical skills with customer insights, market research, and competitive intelligence
- Excellent project management and stakeholder management skills
- Full professional proficiency in English, written and spoken
- German language skills (strong plus)
- Experience in B2B technology, industrial technology, geospatial, construction, infrastructure, manufacturing, engineering, or related industries (strong advantage)
Aufgaben
- Develop compelling product positioning, messaging, and value propositions
- Translate complex technical capabilities into clear customer value
- Lead go-to-market initiatives for global product launches
- Collaborate with Product Management, Sales, and Marketing teams
- Gather customer insights and conduct market analysis
- Identify opportunities to strengthen market positioning
- Create sales enablement materials, including presentations and battlecards
- Develop customer-facing content to support commercial success
- Partner with content and demand generation teams
- Develop impactful marketing assets across the customer journey
- Measure the effectiveness of product marketing activities
- Continuously optimize messaging, launches, and go-to-market strategies
- Collaborate with cross-functional global teams to drive business growth
- Deliver an outstanding customer experience
Berufserfahrung
Ausbildung
Sprachen
Benefits
- Flexible annual working hours
- 100% employment
- Career growth and development
- Dynamic and inclusive work environment
- Flat hierarchy structure
- Warm and international corporate culture
- Bonus system
- Extra-mandatory pension fund contributions
- Various discounts
- Employee events
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Leica Geosystems erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei Leica GeosystemsÜber das Unternehmen
The company is a leading provider of digital reality solutions and employs more than 24,000 people in 50 countries.
Nejo bewertet ihn, und bringt ihn danach gemeinsam mit dir in Bestform.
Noch nicht perfekt?
- Leica GeosystemsProduct Marketing Manager (m/w/x)Vollzeitmit HomeofficeSeniorHeerbrugg
- Leica GeosystemsProduct Manager – Airborne Sensors (m/w/x)Vollzeitmit HomeofficeSeniorHeerbrugg
- HexagonMarketing Director, Reality Capture Hardware Business (m/w/x)Vollzeitmit HomeofficeSeniorHeerbrugg
- Leica GeosystemsSenior .NET Software Engineer (m/w/x)Vollzeitmit HomeofficeSeniorHeerbrugg
- SCHOTT Pharma Schweiz AGProject Manager R&D and Global Engineering (m/w/x)Vollzeitmit HomeofficeBerufserfahrenSankt Gallen