Dexcom Corporation
Customer Service Manager (m/w/x)
Vollzeitmit HomeofficeSenior
Mainz
ab 85.170 - 110.220 / Jahr
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DEDexcom Deutschland GmbH
Brand & Portfolio Marketing Lead - DACH (m/w/x)
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Leading brand and portfolio communication for continuous glucose monitoring in DACH. Minimum 5 years people management experience required. Global growth opportunities, qualified tuition reimbursement.
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Anforderungen
- University degree in Business Administration, Healthcare Management, Marketing, Communications, or comparable field
- At least 8 years relevant professional experience in brand, product, portfolio management, or marketing
- Experience ideally within Consumer Health, Medical Technology, or regulated healthcare environment
- Minimum 5 years direct people management experience
- Experience ideally leading multidisciplinary team
- Strong track record in team development and coaching
- Proven experience developing and executing brand and portfolio strategies
- Proven experience developing and executing customer journeys
- Proven experience developing and executing omnichannel marketing in cross-functional environment
- Strong commercial and analytical mindset
- Demonstrated experience using market research for insights
- Experience translating insights into strategic priorities and measurable actions
- Demonstrated experience in marketing planning
- Demonstrated experience in budget management
- Demonstrated experience in performance measurement
- Demonstrated experience in agency management
- Strong communication skills
- Strong project management skills
- Proactive working style
- Collaborative working style
- Solution-oriented working style
- Customer-focused working style
- Ability to influence stakeholders
- Ability to build effective networks across local, regional, and international stakeholders
- Fluent German, spoken and written
- Fluent English, spoken and written
- Proficient in MS Office applications
- Bachelor’s degree with 13+ years industry experience
- 5-8 years previous people management experience
Aufgaben
- Lead brand and portfolio communication across omni-channel marketing, product marketing, innovation, partnerships, and customer experience
- Collaborate closely with business functions and regional teams
- Define and drive DACH marketing and business strategies for the omni-channel brand and portfolio
- Ensure consistent communication and activation across HCP and DTC audiences
- Develop and implement local marketing strategies and tactics aligned with regional plans
- Own brand guidance and end-to-end customer journeys across all touchpoints
- Translate customer insights and market research into action-led planning and activation
- Own customer experience and partnership strategy, including partner programs and KPIs
- Collaborate strategically with key opinion leaders
- Lead product and portfolio management, including market and competitor analysis
- Manage the innovation pipeline and launch projects
- Lead, develop, and mentor a brand and portfolio marketing team
- Foster clear ownership, strong collaboration, and a results-oriented culture within the team
- Drive cross-functional alignment with sales, key account management, medical, market access, regulatory, finance, and regional/international stakeholders
- Lead strategic innovation projects with stakeholders
- Own overall marketing performance management, including KPI consolidation and campaign effectiveness
- Optimize ROI and manage test-and-learn cycles
- Lead external agency partnerships
- Ensure compliant execution in line with industry regulations and internal standards
Berufserfahrung
8 Jahre
Ausbildung
Bachelor-Abschluss
Sprachen
Deutsch – fließend
Englisch – fließend
Tools & Technologien
MS Office
Benefits
Sonstige Vorteile
- Full and comprehensive benefits program
- Support for employees with disabilities
Karriere- und Weiterentwicklung
- Growth opportunities on a global scale
Weiterbildungsangebote
- Career development through in-house learning programs
Sonstige Zulagen
- Qualified tuition reimbursement
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Dexcom Deutschland GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei Dexcom Deutschland GmbHÜber das Unternehmen
DE
HealthcareMainz
Das Unternehmen entwickelt und vermarktet Systeme zur kontinuierlichen Glukoseüberwachung für Menschen mit Diabetes.
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