Statista
B2B Performance Marketing Manager (m/w/x)
Vollzeitmit HomeofficeBerufserfahren
Hamburg, Berlin
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Dein persönlicher KI-Karriere-Agent
QWQwist GmbH
Digital Marketing Manager - B2B Fintech (m/w/x)
VollzeitBefristeter Vertragmit HomeofficeBerufserfahren
AI/ML
Nejo KI-Zusammenfassung
Driving digital pipeline growth for a pan-European Open Finance provider, focusing on ABM and multi-channel nurture journeys. Proven B2B digital growth experience in fintech or SaaS required. 30 days vacation, personal development budget.
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Anforderungen
- Proven digital growth experience in B2B
- Experience in fintech, banking, payments, SaaS, or complex B2B
- Hands-on ABM, paid acquisition, organic growth, campaign optimization
- Strong understanding of CAC and pipeline economics
- Strong grasp of funnel and lifecycle marketing
- Website conversion, SEO, nurture programs, lead scoring, lifecycle progression
- Practical marketing operations experience
- CRM, attribution, automation, reporting, data quality
- Strong analytical skills
- Translate performance data into priorities and actions
- Balance of strategic thinking and hands-on execution
- Setting direction, building campaigns, optimizing journeys, solving operational issues
- Comfortable with modern marketing tools
- CRM and marketing automation platforms, analytics tools, AI-assisted workflows
- Collaborative mindset
- Effective work across Marketing, Sales, Product, GTM teams
- Near-native German (C2)
- Fluent English
- Proactive nature
- Data-driven instinct
- Passion for digital marketing and finance future
- Thrives in high-pace, high-impact environments
- Excited about the role and mission
Aufgaben
- Drive digital pipeline growth and quality across paid and organic channels
- Develop and execute ABM strategy
- Test ABM audiences, creative, messaging, and channels
- Manage the end-to-end digital funnel, including website UX, SEO, landing pages, and conversion rate optimization
- Develop multi-channel nurture journeys across email, retargeting, and personalization
- Evolve nurture programs to persona- and vertical-specific
- Build marketing operations infrastructure, including CRM tracking, attribution, lead routing, lead scoring, lifecycle stages, and reporting tied to business outcomes
- Maintain CRM and pipeline hygiene
- Improve data quality with Sales and GTM teams
- Improve process discipline with Sales and GTM teams
- Ensure marketing data governance
- Ensure GDPR compliance for digital marketing systems
- Develop digital strategy, conduct competitive analysis, and translate insights into initiatives with Content and Product
Berufserfahrung
ca. 1 - 4 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Deutsch – fließend
Englisch – verhandlungssicher
Tools & Technologien
CRMmarketing automation platformsanalytics toolsAI-assisted workflows
Benefits
Mehr Urlaubstage
- 30 days of paid vacation
Sonstige Zulagen
- Personal development budget
- Monthly benefits budget
Attraktive Vergütung
- Structured feedback and compensation processes
Karriere- und Weiterentwicklung
- Clear growth opportunities
Gesundheits- & Fitnessangebote
- Monthly E-Gym Wellpass subsidy
- Weekly yoga classes
Öffi Tickets
- Public transport subsidy
Modernes Büro
- Modern, centrally located office
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Qwist GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei Qwist GmbHÜber das Unternehmen
QW
FinancialServicesBerlin
Qwist is a leader in Open Finance, helping organizations unlock, analyze, and leverage financial data.
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