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Marketing Growth and Experimentation Lead (m/w/x)
Driving growth and experimentation for a travel metasearch engine, running A/B tests and geo lifts. 8+ years growth marketing experience required. Up to 20 remote work days annually, personalized coaching.
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Anforderungen
- 8+ years growth marketing, marketing strategy, or experimentation experience
- 3+ years leading multi-disciplinary teams
- Proven track record validating new marketing channels/tactics
- Strong business acumen connecting experiments to revenue/margin
- Strong experimentation and prioritization skills
- Comfort with ambiguity and fast-paced test-and-learn environments
- Exceptional stakeholder management
- Exceptional executive communication
- People leadership experience (hiring, coaching, performance management)
- Bachelor's degree in quantitative, business, or related field
- MBA or advanced degree is a plus
- Excellent English communication skills (written and verbal)
- Experience in travel, e-commerce, or digital marketing industry
- Experience or strong interest in AI transformation
- Technical or analytical fluency (e.g., SQL, experimentation platforms)
- Experience building or scaling partnership/channel development programs
- Motivation for the role
Aufgaben
- Set the vision, operating model, and roadmap for the growth and experimentation team
- Work with senior business leaders to unlock growth through a discovery-to-validation pipeline
- Establish experimentation and measurement frameworks
- Run pilots, A/B tests, geo lifts, and business-case-driven experiments
- Define success metrics and guardrails for experiments
- Hand over validated opportunities for scaling
- Align with Marketing Science and Operations on measurement and learning
- Recruit, mentor, and develop a high-performing growth and experimentation team
- Cultivate a culture of curiosity, testing, and learning
- Define and run the opportunity pipeline, sourcing new ideas
- Maintain a clear roadmap from discovery to validation
- Develop business cases for new opportunities to secure investment
- Guide go/no-go decisions for new opportunities
- Lead marketing forecasting and controlling processes
- Design and run experiments and pilots with clear success metrics
- Measure and validate opportunities with data and business cases
- Document learnings and share across the organization
- Partner with Brand, Performance Marketing, Product, and Finance on capacity, budget, and roadmap
- Remove friction from the test-and-learn process
- Simplify governance, timelines, and handoffs
- Translate experiment results and opportunity pipeline status into clear narratives for senior executives
- Influence decisions on investment in new channels and tactics
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
- Flexible working hours
- Up to 2 remote work days weekly
- Up to 20 remote work days annually
- Personalized coaching
- Workshops
- Educational meetups
- Conferences
- Online learning courses
- Free language classes
- Campus library access
- Visa support
- Interest-free newcomer loan
- Focused work areas
- Relocation package
- Team events
- Company-wide events
- Self-determined vacation
- 25+ vacation days
- Nanny assistance
- On-campus kids room
- Daily canteen budget
- Complimentary snacks and drinks
- On-site gym
- Sports classes
- Urban Sports Club membership
- Ergonomic desks
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Nejo hat diesen Job automatisch von der Website des Unternehmens trivago erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei trivagoÜber das Unternehmen
The company compares prices from major booking sites to help travelers find hotels at great prices.
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