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TRtrivago

Marketing Growth and Experimentation Lead (m/w/x) Düsseldorf

Vollzeitmit HomeofficeSenior
AI/ML
Data Science
Nejo KI-Zusammenfassung

Driving growth and experimentation for a travel metasearch engine, running A/B tests and geo lifts. 8+ years growth marketing experience required. Up to 20 remote work days annually, personalized coaching.

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Anforderungen

  • 8+ years growth marketing, marketing strategy, or experimentation experience
  • 3+ years leading multi-disciplinary teams
  • Proven track record validating new marketing channels/tactics
  • Strong business acumen connecting experiments to revenue/margin
  • Strong experimentation and prioritization skills
  • Comfort with ambiguity and fast-paced test-and-learn environments
  • Exceptional stakeholder management
  • Exceptional executive communication
  • People leadership experience (hiring, coaching, performance management)
  • Bachelor's degree in quantitative, business, or related field
  • MBA or advanced degree is a plus
  • Excellent English communication skills (written and verbal)
  • Experience in travel, e-commerce, or digital marketing industry
  • Experience or strong interest in AI transformation
  • Technical or analytical fluency (e.g., SQL, experimentation platforms)
  • Experience building or scaling partnership/channel development programs
  • Motivation for the role

Aufgaben

  • Set the vision, operating model, and roadmap for the growth and experimentation team
  • Work with senior business leaders to unlock growth through a discovery-to-validation pipeline
  • Establish experimentation and measurement frameworks
  • Run pilots, A/B tests, geo lifts, and business-case-driven experiments
  • Define success metrics and guardrails for experiments
  • Hand over validated opportunities for scaling
  • Align with Marketing Science and Operations on measurement and learning
  • Recruit, mentor, and develop a high-performing growth and experimentation team
  • Cultivate a culture of curiosity, testing, and learning
  • Define and run the opportunity pipeline, sourcing new ideas
  • Maintain a clear roadmap from discovery to validation
  • Develop business cases for new opportunities to secure investment
  • Guide go/no-go decisions for new opportunities
  • Lead marketing forecasting and controlling processes
  • Design and run experiments and pilots with clear success metrics
  • Measure and validate opportunities with data and business cases
  • Document learnings and share across the organization
  • Partner with Brand, Performance Marketing, Product, and Finance on capacity, budget, and roadmap
  • Remove friction from the test-and-learn process
  • Simplify governance, timelines, and handoffs
  • Translate experiment results and opportunity pipeline status into clear narratives for senior executives
  • Influence decisions on investment in new channels and tactics

Berufserfahrung

8 Jahre

Ausbildung

Bachelor-AbschlussODER
Master-Abschluss

Sprachen

Englisch – verhandlungssicher

Tools & Technologien

SQLexperimentation platforms

Benefits

Flexibles Arbeiten
  • Flexible working hours
  • Up to 2 remote work days weekly
  • Up to 20 remote work days annually
Mentoring & Coaching
  • Personalized coaching
Weiterbildungsangebote
  • Workshops
  • Educational meetups
  • Conferences
  • Online learning courses
  • Free language classes
Sonstige Vorteile
  • Campus library access
  • Visa support
  • Interest-free newcomer loan
  • Focused work areas
Sonstige Zulagen
  • Relocation package
Team Events & Ausflüge
  • Team events
  • Company-wide events
Mehr Urlaubstage
  • Self-determined vacation
  • 25+ vacation days
Kinderbetreuung
  • Nanny assistance
  • On-campus kids room
Gratis oder Vergünstigte Mahlzeiten
  • Daily canteen budget
Snacks & Getränke
  • Complimentary snacks and drinks
Gesundheits- & Fitnessangebote
  • On-site gym
  • Sports classes
  • Urban Sports Club membership
Ergonomischer Arbeitsplatz
  • Ergonomic desks

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Über das Unternehmen

TR
TourismDüsseldorf

The company compares prices from major booking sites to help travelers find hotels at great prices.

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