DKV Mobility
Manager Digital Growth & Personalization (m/w/x)
Vollzeit/Teilzeitmit HomeofficeBerufserfahren
Ratingen
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DKDKV Mobility
Marketing Manager Automation (m/w/x)
Vollzeit, Teilzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Developing data-driven email campaigns for B2B payment solutions, focusing on cross-selling and customer lifetime value. Several years of marketing automation experience, HubSpot expertise required. Flexible hybrid work, family-friendly hours.
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Anforderungen
- Degree in Marketing, Communications, Media Studies, or comparable qualification
- Several years of online marketing experience, focus on marketing automation and email marketing
- Strong expertise in HubSpot or comparable marketing automation platforms
- Experience developing and implementing lifecycle and lead nurturing campaigns
- Strong analytical skills and experience optimizing campaigns based on data-driven insights
- Familiarity with personalization methods (segmentation, scoring, NBA/NBO)
- Experience defining CRM target groups, customer segments, and trigger logics
- Structured and independent work manner
- Excellent communication skills
- Solid understanding of relevant marketing KPIs and performance marketing principles
- Strong data and analytical capabilities
- Familiarity with hypothesis development, KPI derivation, uplift models, segmentation, and decision-making logics
- Practical experience working with Data Scientists and Data Engineers
- Structured, detail-oriented, and solution-focused work manner
- Excellent German language skills
- Good English language skills
- Experience with Next Best Action (NBA), predictive analytics, or AI-driven personalization
- Experience with A/B testing and conversion optimization in email marketing and marketing automation
- Basic understanding of APIs and data models
- Experience managing international campaigns and localization processes
- Familiarity with relevant data protection regulations, particularly GDPR, in email marketing
Aufgaben
- Own the marketing automation strategy
- Develop data-driven, scalable email campaigns
- Design targeted email campaigns for cross-selling and upselling
- Unlock customer potential for revenue growth
- Increase customer lifetime value
- Develop and implement automated email campaigns
- Design and develop scalable lead nurturing programs
- Increase conversion rates and lead quality
- Develop, manage, and optimize cross-selling and upselling campaigns
- Identify opportunities to increase customer lifetime value and revenue
- Analyze email campaign performance
- Derive data-driven optimization measures
- Drive scaling of optimization measures
- Integrate and leverage Next Best Action (NBA) approaches
- Enable personalized customer communication
- Strategically advance customer communication
- Develop scalable email campaigns for international markets
- Ensure consistent and target group-specific communication
- Define CRM-relevant target groups and customer segments
- Define trigger logics to unlock growth potential
- Collaborate with Product Marketing, Content Teams, International Marketing, and Sales
- Implement sales-supporting campaigns
- Manage and coordinate collaboration with external agencies and service providers
Berufserfahrung
ca. 1 - 4 Jahre
Ausbildung
Bachelor-Abschluss
Sprachen
Deutsch – fließend
Englisch – verhandlungssicher
Tools & Technologien
HubSpotmarketing automationemail marketingAPIsdata modelspredictive analyticsAI-driven personalization
Benefits
Flexibles Arbeiten
- Flexible working hours
- Hybrid work model
- Home office
Familienfreundlichkeit
- Family-friendly working time models
- Parent-child offices
Gesundheits- & Fitnessangebote
- Company health management
Firmenfahrrad
- eBike leasing
Sonstige Vorteile
- Modern learning environment
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens DKV Mobility erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei DKV MobilityÜber das Unternehmen
DK
TransportationRatingen
The company is part of a leading European B2B platform for on-the-road payment solutions, committed to a sustainable future of mobility.
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