Dein persönlicher KI-Karriere-Agent
CRM & Loyalty Marketing Specialist (m/w/x)
Growing loyalty program subscribers for global Wi-Fi device provider. E-commerce retention marketing experience required. Partial home office, 25-30 holidays.
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Anforderungen
- Experience in CRM, retention marketing, or lifecycle marketing
- E-commerce or D2C environment experience
- Track record of scaling direct sales
- Track record of scaling customer retention
- Deep understanding of digital retail ecosystem
- Shopify operations knowledge
- Loyalty/membership platforms knowledge
- CRM tools knowledge
- Email marketing platforms knowledge
- Managing in-app marketing placements
- Managing on-site marketing placements
- Managing push notifications
- Managing in-app messaging campaigns
- Passion for understanding consumer behavior
- Crafting personalized brand experiences
- Crafting meaningful brand experiences
- Ability to interpret Google Analytics data
- Ability to interpret Shopify data
- Ability to interpret Klaviyo data
- Making informed strategic business decisions
- Segmentation logic comfort
- Cohort analysis comfort
- CLV modeling comfort
- Proactive self-starter
- Takes ownership
- Drives initiatives independently
- Comfortable working under pressure
- Managing multiple priorities
- Fast-paced environment adaptability
- Professional working proficiency in English
- Professional working proficiency in German
Aufgaben
- Develop and execute strategies to grow loyalty program subscribers
- Optimize on-site sign-up processes
- Implement targeted campaigns for subscriber growth
- Manage referral programs for subscriber growth
- Plan and launch member exclusive promotions and events
- Design and manage the loyalty points system
- Manage the tier-based rewards structure
- Manage and optimize automated email flows
- Manage high-volume manual campaigns
- Execute promotional newsletters
- Execute product launch campaigns
- Execute seasonal promotion campaigns
- A/B test subject lines, copy, creative assets, send times, and CTAs
- Develop targeted customer segments based on shopping behavior
- Develop targeted customer segments based on purchase history
- Develop targeted customer segments based on membership tier
- Develop targeted customer segments based on app activity
- Deliver personalized content at scale
- Collaborate with Sales teams on CRM and email marketing
- Collaborate with Performance Marketing teams on CRM and email marketing
- Align CRM and email marketing with business needs
- Align CRM and email marketing with customer needs
- Drive lead engagement and conversion
- Ensure consistent customer journey across channels
- Manage and optimize on-site marketing assets
- Maximize conversion and campaign visibility on the website
- Coordinate in-app marketing resource slots
- Ensure consistent messaging in app marketing
- Ensure visual alignment with campaign calendars in app marketing
- Plan app push notifications
- Execute app push notifications
- A/B test app push notifications
- Plan in-app pop-ups
- Execute in-app pop-ups
- A/B test in-app pop-ups
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
- Target-related OTE bonus
- Employee referral award
- Partial home office
- 25-30 annual holidays
- 1.5 additional company holidays
- Company pension scheme
- Monthly food voucher
- Onboarding presents
- Marriage presents
- Birthday voucher
- Employee discounts
- Offboarding presents
- Company anniversary presents
- International Women's Day presents
- Childbirth presents
- Monthly tea time
- Free drinks
- Free tea
- Free coffee
- Quarterly team building
- Christmas party
- Ergonomic office chairs
- Height-adjustable workplaces
- Modern office
- Free parking
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens TP-LINK Deutschland GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei TP-LINK Deutschland GmbHÜber das Unternehmen
Das Unternehmen ist ein globaler Anbieter von zuverlässigen Netzwerkgeräten und Zubehör, die in alle Aspekte des täglichen Lebens eingebunden sind.
tp-link.deNejo bewertet ihn, und bringt ihn danach gemeinsam mit dir in Bestform.
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