Abbott
Werkstudent im Marketing (m/w/x)
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Leading HCP marketing for ADC Germany's FSL portfolio, setting strategic priorities and building team capabilities. Post-graduate degree and 10+ years pharma marketing experience required. Focus on Diabetologists and Primary Care Physicians, detailing scientific concepts for mass adoption.
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Anforderungen
- Post-graduate degree level education
- Post-graduate qualification in Marketing or MBA
- Experience with Diabetologists and Primary Care Physicians
- Detailing of RX driven product/scientific concepts
- Excellent communication skills
- Collaboration skills
- Stakeholder-management skills
- Effective work across Marketing, Medical Affairs, Sales, Regulatory
- Leadership of direct reports
- Team oriented
- Maturity and integrity
- Track record in PCP/HCP marketing campaigns development
- Track record in PCP/HCP marketing campaigns execution
- Strong performance in marketing campaigns
- Experience in consumer facing categories
- Sales experience
- Fluent German
- Fluent English
Aufgaben
- Lead and own the HCP marketing department and function for ADC Germany
- Provide strategic leadership and set priorities for HCP marketing
- Execute HCP marketing activities and build team capabilities
- Lead the HCP marketing team for the FSL portfolio
- Report to the Marketing Director for Germany
- Lead the development and deployment of HCP marketing strategy
- Ensure delivery of integrated, multi-platform/multi-channel HCP marketing programs
- Drive growth inline with commercial objectives
- Build HCP brand equity across ADC’s total brand portfolio
- Focus on Secondary and Primary care marketing
- Serve as the functional head for HCP marketing in ADC Germany
- Be accountable for all HCP brand fundamentals
- Manage capability building for HCP marketing
- Oversee stakeholder management for HCP marketing
- Ensure cross-functional integration across touchpoints/channels
- Lead and motivate a team of direct reports and a working student
- Manage the agency ecosystem and associated budgets
- Collaborate with Brand Management, Medical Affairs, and Sales Leadership
- Collaborate with Digital, CRM, Market Access, and Regional/Global Marketing
- Ensure strategic alignment and cross-functional coordination
- Facilitate reapplication of best practices
- Lead the development and execution of integrated HCP marketing strategies
- Meet the needs of diverse HCP segments including Diabetologists and Primary Care Physicians
- Deliver commercial acquisition and retention goals
- Develop and maintain a deep understanding of all HCP segments
- Identify HCP needs, pain points, preferences, and motivations
- Develop content, programs, and marketing initiatives to build connection
- Drive engagement and sponsor initiatives throughout the Commercial organization
- Lead and sponsor strategies and programs for acceleration in Primary Care
- Collaborate with the Sales team and local/regional experts
- Ensure adoption of Sales Force e-detailing/messaging executions
- Collaborate with Sales & Sales Training on deployment cycles
- Pioneer omnichannel marketing approaches and programs
- Ensure message and content dissemination across relevant channels/touchpoints
- Manage message and content dissemination in targeted and non-targeted environments
- Collaborate with touchpoint experts for congresses, media, CRM, and digital
- Own the in-market success of HCP e-detailers and materials
- Track and gather Sales feedback in collaboration with Sales Force Excellence
- Make adaptations to e-detailers and materials as required
- Undertake market research and campaign effectiveness testing/monitoring
- Gather insights to focus messaging
- Track message effectiveness/pull through
- Build relationships with Key Opinion Leaders (KOLs) and Key Experts (KEs)
- Generate insights for optimization of HCP brand plans
- Collaborate with Medical Affairs on KOL/KE relationships
- Provide strategic input into AREA and Global HCP marketing strategies
- Participate in cross-regional working groups
- Elevate HCP communication excellence
- Ensure adoption of global HCP communication excellence in the local market
- Manage and steer relevant Health Care Agencies
Berufserfahrung
10 Jahre
Ausbildung
Master-Abschluss
Sprachen
Deutsch – verhandlungssicher
Englisch – verhandlungssicher
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