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Marketing Data Analyst (m/w/x)
Analyzing user acquisition data for mobile games, building Tableau dashboards for marketing KPIs. Experience with attribution services and SQL required. Hybrid work, relocation package, kindergarten cooperation.
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Anforderungen
- Recent data analyst experience, preferably in digital advertising, performance marketing, or app industry
- Experience with (app) Attribution Services (e.g., AppsFlyer or Kochava)
- Literacy on Agentic Workflows and modern self-service data innovations
- Effective SQL use in enterprise data environment
- Good understanding of statistical techniques
- Basic programming understanding appreciated
- Strong experience using Tableau (or similar) for interactive dashboards
- Good problem-solving skills
- Ability to find logical connections between marketing spend, consumer behavior, and data
- Deep understanding of digital advertising market
- Understanding of communication patterns in consumer marketing
- Awareness of user acquisition patterns
- Understanding of mobile app growth
- Ability to design, communicate, visualize, and report results clearly
- Clarity for technical and non-technical audiences
- Desire to learn
- Willingness to solve problems
Aufgaben
- Analyze large-scale data across user acquisition touchpoints
- Generate insightful metrics, custom dashboards, and deep-dive analyses
- Measure marketing performance
- Design, build, and maintain automated, interactive dashboards in Tableau
- Provide Marketing team with up-to-date visibility into performance and KPIs
- Dive deep into large-scale marketing data to identify key insights
- Inform user acquisition strategies and business growth
- Help define how to measure and monitor marketing channels, creatives, budget allocation, and campaign performance
- Develop an analysis strategy
- Perform analysis of complex campaigns and A/B tests
- Provide data-driven recommendations to optimize campaigns across various channels
- Partner with Data Engineering on data gathering and signal sharing
- Integrate 3rd-party data providers
- Democratize data with reporting tools, AI Agents, and innovating workflows
- Communicate actionable results and data-driven findings across the organization
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
- Hybrid work model
- Relocation package
- Education budget
- Home search support
- Talks
- Kindergarten cooperation
- Extra days off for self-development
- Meet-ups
- Brown bag lunches
- Internal trainings
- Workshops
- German language classes
- Yoga
- Sports subsidies
- Mindfulness app
- Transport subsidies
- Purpose Day
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Wooga erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei WoogaÜber das Unternehmen
The company creates high-quality casual games with engaging stories at the core of the experience.
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