Valsight
Senior Go-to-Market Manager (m/w/x)
Vollzeit/Teilzeitmit HomeofficeSenior
Berlin
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DCDCMN GmbH
(Senior) B2B Marketing Manager - Demand Generation & Founder-Led Growth (m/w/x)
Vollzeitmit HomeofficeSenior
AI/ML
Nejo KI-Zusammenfassung
Building demand generation engine for Brandformance® marketing, focusing on TV, CTV, and Total Video campaigns. Hands-on LinkedIn and founder-led content experience required. Unlimited vacation days, flexible hours, and job bike leasing.
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Anforderungen
- Hands-on experience with LinkedIn and founder-led content
- Fluent English
- 5-8 years B2B marketing, growth marketing, demand generation, agency marketing, SaaS, media or consulting experience
- Hands-on experience using AI/LLM tools for content creation and workflow optimization
- Strong writing, positioning, and storytelling skills
- Good understanding of B2B sales, lead generation, and pipeline creation
- Experience with CRM, newsletters, landing pages, and simple campaign funnels
- Basic understanding of video creation (scripting, recording simple YouTube formats)
- Ability to manage external freelancers, designers or copywriters
- Structured way of working and strong bias for execution
- Genuine interest in media, growth, brand building, TV, CTV and performance marketing
- Strategic thinking with bias for action and ownership
- Potential and passion matter
Aufgaben
- Build our demand generation engine
- Shape founder-led content
- Turn positioning, case studies, and events into qualified conversations
- Develop and manage campaigns for TV, CTV, Total Video, and Brandformance offers
- Create landing pages, lead magnets, and CRM campaigns
- Manage newsletters and LinkedIn campaigns
- Implement retargeting campaigns
- Shape and guard the DCMN brand narrative across website, social, and public platforms
- Develop a content plan for LinkedIn and other channels
- Turn sales calls, client projects, market observations, and events into content ideas
- Design and run scalable, AI-driven marketing experiments
- Create GEO-focused content and simple YouTube formats
- Build sales enablement materials, including case studies and one-pagers
- Develop industry narratives and offer pages
- Create presentation modules
- Develop tailored, multi-channel nurturing strategies with sales
- Re-engage dormant accounts, former clients, and warm leads
- Track marketing activities to understand lead conversion
- Support marketing and follow-up for events, roundtables, and CMO formats
- Evaluate campaign effectiveness and identify areas for improvement
- Proactively recommend new marketing tactics
- Brief external copywriters and freelancers
- Provide feedback to external copywriters and freelancers
- Ensure content creates impact
Berufserfahrung
5 - 8 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – fließend
Deutsch – Grundkenntnisse
other – Grundkenntnisse
Tools & Technologien
LinkedInAI/LLM toolsCRMYouTube
Benefits
Flexibles Arbeiten
- Flexible working hours
- Hybrid work model
Mehr Urlaubstage
- Unlimited vacation days
Moderne Technikausstattung
- Equipment for personal use
Firmenfahrrad
- JobRad bike leasing
Gesundheits- & Fitnessangebote
- Urban Sports Club membership
Team Events & Ausflüge
- Team events
- Company events
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens DCMN GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei DCMN GmbHÜber das Unternehmen
DC
MarketingBerlin
DCMN pioneers Brandformance® marketing, blending brand-building with performance-driven video advertising for measurable growth across channels like CTV, TV, online video, and social. They empower digital-first brands and startups worldwide with data-driven strategies.
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